Our Values


We believe in doing and saying the right thing – consistently. We will always act with professionalism, honesty, transparency and authenticity, and uphold these principles in the content we create. We are committed to producing accurate content, even when the truth is uncomfortable, and refuse to compromise on our morals or ethics.


Freedom of expression

We believe that everyone has a right to express their opinions and ideas, seek, receive and impart information, without fear of retaliation, censorship or legal sanction. However, such expression must always respect the rights and reputation of others, and not be a cause for deliberate harm or offense. Our platforms encourage self-expression as a means of opening up dialogue for the exchange of information, education and change.


Creativity and Innovation

Creativity and innovation are at the heart of everything we do. We are passionate about transforming ideas into visible and tangible realities that are of value to communities of colour. As a modern, online media brand, we will strive to find new ways to tell old or untold stories, and continually explore innovative mediums for sharing them with our audience, pushing the boundaries of creativity.



There have been many tough times for communities of colour and though there are undoubtedly more that lay ahead, we believe that there are also many reasons to be hopeful. We are a force for good, championing systemic change and progress, and our work will support and uplift British people of colour, celebrate their joy and their cultures, and advocate for understanding, tolerance, allyship and positive action.



We treat our contributors, community, partners, employees and allies like family, because that’s what they are to us. This means collaborating as equals, maintaining respect for each other and each other’s opinions, and acting with empathy, compassion and kindness at all times. We are an inclusive family that welcomes anyone who supports our mission with open arms, regardless of race, sex, colour, religion, age, national origin, marital status, disability, genetic information, sexual orientation, gender identity or any other reason.



When you do what you love, you love what you do. This doesn’t mean that we don’t work hard, it just means that we have fun while doing it! We love a good time and we love to laugh, so we are committed to creating relationships, workspaces and experiences that are enjoyable for our family and able to bring a smile to their faces daily.

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